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MFA Sites: The companies that operate them
Legitimate publishers also strategically include MFA content in their revenue mix. Why? Let's ask them.
Google AdX: Video disruption looming?
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Walmart's Under-the-Radar Data Coup: VIZIO
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
Resource: How ACR Works
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
POV: Retail Media Guidelines
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
DOA: Privacy Sandbox
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
Amazonian AI
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
My notes from IAB ALM 2024
Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.
IAB ALM: AI and Privacy Palooza
“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”
Deja Vu: A Hard Look at Retail Media Networks
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
It's a Trap: Guaranteed Performance
I'm not saying it is a trap. But it is a trap.