Programmatic

ANA: Transparency Report (Again) Members Public

The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?

Travis Lusk
Travis Lusk
Events

Is Hershey's a sellout? They sure hope so. Members Public

As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.

Travis Lusk
Travis Lusk
POSSIBLE

Google AdX: Video disruption looming? Members Public

In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.

Travis Lusk
Travis Lusk
Google

Amazonian AI Members Public

Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.

Travis Lusk
Travis Lusk
Retail Media

It's a Trap: Guaranteed Performance Members Public

I'm not saying it is a trap. But it is a trap.

Travis Lusk
Travis Lusk
Programmatic

Guide: How Much Does Programmatic Really Cost? Members Public

Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.

Travis Lusk
Travis Lusk
Programmatic

🍿 The microwave popcorn of media Members Public

Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.

Travis Lusk
Travis Lusk
Programmatic

Digital Plague Draining Ad Budgets Members Public

Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.

Travis Lusk
Travis Lusk
Waste