Programmatic
Is Hershey's a sellout? They sure hope so. Paid Members Public
As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.
Google AdX: Video disruption looming? Paid Members Public
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Amazonian AI Paid Members Public
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
It's a Trap: Guaranteed Performance Paid Members Public
I'm not saying it is a trap. But it is a trap.
Guide: How Much Does Programmatic Really Cost? Paid Members Public
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media Paid Members Public
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
Digital Plague Draining Ad Budgets Paid Members Public
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.
CTV: $20B Faith-based marketplace Paid Members Public
The billions spent with little measurement to prove it.
