Ads.txt, extended to mobile apps. Unauthorized sellers found their way into in-app inventory the same way they found their way into web inventory. Same problem, same solution architecture, different environment. If you are buying in-app programmatic and you are not checking app-ads.txt, you are skipping a basic verification step.
Ad tech glossary
App-ads.txt
Technical definition
The app equivalent of ads.txt, designed to help prevent unauthorized selling of in-app advertising inventory.
The ADLINGO translation
Get the full Mega Glossary as a PDF
Nearly 200 ad tech terms, translated. Plus the ADLINGO newsletter to your inbox. Free.
Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
