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It's a Trap: Guaranteed Performance
I'm not saying it is a trap. But it is a trap.
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Travis Lusk
What conflict of interest? 👀
The media industry is fraught with conflicts of interest and ethical dilemmas. From rubber-stamped certifications to marketers' willful blindness, the…
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Travis Lusk
That's not measurement
Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much…
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Travis Lusk
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
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Travis Lusk
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🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
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Travis Lusk
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Per my last email...
We're still down in Phoenix, AZ with a large contingent of the ad industry's media and finance teams. So no, you won't be getting a copy of your signed…
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Travis Lusk
Out of Office: Your procurement team
Checking in from scorching 🔥🌵 Phoenix, Arizona. Over 500 ad industry financial and procurement pros showed up at the ANA Advertising Financial…
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Travis Lusk
Digital Media Plague of Made-for-Advertising Sites
Listen now (9 mins) | Today we're diving into the murky underbelly of the internet, where the insatiable hunger for ad dollars mated with the blissful…
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Travis Lusk
Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a…
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Travis Lusk
Chumboxes, Failed Currency, and the🐐
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
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Travis Lusk
Extremists are among us! IAB ALM 🔥
A lot of talk about a tent, some rotting apples, a luau, and politicians! The AdLingo IAB ALM 2023 recap.
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Travis Lusk
Return to the Nevada Desert #CES2023
It was a refreshing but different CES this year. Same trends, different attendance.
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Travis Lusk
Return to the Nevada Desert #CES2023
Listen now (8 mins) | It was my first CES since 2019, and I was excited to be back. When planning my triumphant return to Las Vegas’ largest trade show…
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Travis Lusk
CTV: $20B Faith-based marketplace
The billions spent with little measurement to prove it.
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Travis Lusk
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