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Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
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Travis Lusk
2
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
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Travis Lusk
1
Per my last email...
We're still down in Phoenix, AZ with a large contingent of the ad industry's media and finance teams. So no, you won't be getting a copy of your signed…
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Travis Lusk
Out of Office: Your procurement team
Checking in from scorching 🔥🌵 Phoenix, Arizona. Over 500 ad industry financial and procurement pros showed up at the ANA Advertising Financial…
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Travis Lusk
Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a…
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Travis Lusk
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Chumboxes, Failed Currency, and the🐐
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
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Travis Lusk
Extremists are among us! IAB ALM 🔥
A lot of talk about a tent, some rotting apples, a luau, and politicians! The AdLingo IAB ALM 2023 recap.
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Travis Lusk
Return to the Nevada Desert #CES2023
It was a refreshing but different CES this year. Same trends, different attendance.
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Travis Lusk
CTV: $20B Faith-based marketplace
The billions spent with little measurement to prove it.
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Travis Lusk
Podcasters buy their popularity
And other ways to artificially increase audience.
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Travis Lusk
2022: Consolidation-palooza
Prediction for the 2022 digital media and adtech landscape
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Travis Lusk
CTV: The "walled" livingroom
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining…
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Travis Lusk
Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
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Travis Lusk
Resource: The Adtech Stack
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
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Travis Lusk
AdLingo
AdLingo
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