Agencies spent $1B on AI, fired 15,000 people, and entry-level workers spend 70% of income on rent. Smart marketing students are skipping agencies for brands: 30% higher pay, better hours, and jobs that won't vanish before your loans are paid.
Does Perplexity's Comet browser signal the future of AI-powered advertising? While scale is limited today, the conceptual disruption is massive. Plus, Apple's rumored acquisition interest makes it worth watching.
What the FTC designed as protection for news publishers could become their financial ruin. The documentation burdens and compliance risks associated with the consent order create perverse incentives for agencies to avoid news altogether.
Miami: Gary Vaynerchuk torched the industry's overreliance on paid social and NFL CMO Tim Ellis revealed how they transformed from last place in brand perception to first.
In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
TikTok goes dark tomorrow for at least one day. Here are the questions you need to ask and the moves you need to make today. Your Saturday evening action items await.
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.
