Events

🔥Hot Take: ROAS is a conflict of interest Members Public

It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.

Travis Lusk
Travis Lusk
Measurement

ANA: Transparency Report (Again) Members Public

The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?

Travis Lusk
Travis Lusk
Events

Gary Vaynerchuk at POSSIBLE Members Public

"We are obsessed with yesterday, infatuated with tomorrow, and suck at today," said Gary Vee.

Travis Lusk
Travis Lusk
POSSIBLE

OpenX POV: Impact of Privacy Regulation on the Adtech Ecosystem Members Public

The US privacy landscape is changing a rapid, dare I say schizophrenic, pace. Individual US states are passing their own bespoke regulations, all while federal legislation looms on the horizon.

Travis Lusk
Travis Lusk
Privacy

Preview: POSSIBLE 2024 Members Public

Coming to you live from POSSIBLE 2024 in sunny Miami Beach, where the air is hot and the takes are even hotter. Plus, content track summaries and what to watch for.

Travis Lusk
Travis Lusk
POSSIBLE

My notes from IAB ALM 2024 Members Public

Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.

Travis Lusk
Travis Lusk
Events

IAB ALM: AI and Privacy Palooza Members Public

“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”

Travis Lusk
Travis Lusk
Events

Per my last email... Members Public

We're still down in Phoenix, AZ with a large contingent of the ad industry's media and finance teams. So no, you won't be getting a copy of your signed scope of work this week.

Travis Lusk
Travis Lusk
Events