In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
Down the hall, up just two tiny elevators, across a sky bridge, down more hallways, then down a flight of stairs, across the street from the Fontainbleu...yesterday's content at POSSIBLE Miami Beach, 2025.
Despite some technical hiccups and background noise (next slide please, am I right?), eMarketer's session covered a number of demonstrable trends.
Classic programmatic media is a great education. Real career growth in ad tech right now is agentic, and the people who get in early on both sides of that transition will be hard to replace.
Phoebe Gates, daughter of Bill and Melinda Gates, is in the press lately for an alleged "Cookie stuffing" operation. If charged and convicted, penalties could include actual jail time. Do you know how it works?
Every one of us in commercial media has benefited from PBS and NPR. If we let them die on our watch, we're complicit in destroying the best of what American media can be.
