⏸️ Pause Ads
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
Travis Lusk
Advertising strategist, consultant to Fortune 100 brands, and occasional instigator at ADLINGO.org.
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Get Better CTV Quality in 2025
I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.
Agency Rollups: Ok, now what?
Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Hard Pass: Single-sourced learning
It’s not just about the numbers—it’s about the conversations. Here are my notes from a session at last week's Procurecon in Los Angeles.
Browser Without Borders
The DOJ is coming for Google, and they’re not just slapping wrists—they’re aiming to amputate.
members
What is principal media?
How agencies are boosting profits by flipping ad space—and what it means for clients.
Instacart's Turnaround
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
members
Retail Media, with a Side of AI
Speed Dating, Sliders, and AI: Groceryshop is a "swipe right" for retailers and CPGs. 🥁🥁
Pioneering New Retail Experiences in a Fast-Changing World
ADLINGO's notes from sessions at Groceryshop 2024.
Feeding Souls Everywhere: How White Castle Satisfies Cravers in Grocery Aisles and Beyond
ADLINGO's notes from sessions at Groceryshop 2024.
