The skills that survive
You cannot automate a decade of being trustworthy. You can't prompt your way to someone wanting to work with you for the next year.
AI
Latest
AI
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The RFP Oracle
The ad tech sales season is wrapping up for 2026. AI dominated everything the market responded to this year, and it was the most predictable trend ever. All we had to do was pay attention to what the agencies were asking.
AI
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Was (is) LiveRamp the Switzerland of data?
Can RAMP still be independent if it is owned by a major holding company? {insert awkward silence here}
AI
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The Handoff: Sell-side AdCP joins Prebid.org
Prebid now owns the sell-side agent code for AdCP. A natural outcome that I think all of us expected to see.
AI
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Teach the Machine: The CMO’s AI Challenge
If you feel like your brand is in an AI adoption doom-loop where nothing is meaningfully taking hold, reframe the challenge. You do not have a technology problem, you just lack brand knowledge architecture.
AI
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The Great Rebalancing: A Job Seeker's Guide
15,000+ agency jobs are gone. The legacy publishers are hemorrhaging. Yet the demand for marketing hasn't dropped. It just moved. So, where to point your career?
AI
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The days of browsing without AI mediation are over
Does Perplexity's Comet browser signal the future of AI-powered advertising? While scale is limited today, the conceptual disruption is massive. Plus, Apple's rumored acquisition interest makes it worth watching.
Events
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Opportunity: 70% Hate Trip Planning
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
Google
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Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Amazonian AI
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.