CTV
Google AdX: Video disruption looming? Paid Members Public
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Walmart's Under-the-Radar Data Coup: VIZIO Paid Members Public
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
Resource: How ACR Works Paid Members Public
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
CTV: $20B Faith-based marketplace Paid Members Public
The billions spent with little measurement to prove it.
CTV: The "walled" livingroom Paid Members Public
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.
