CTV

Google AdX: Video disruption looming? Members Public

In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.

Travis Lusk
Travis Lusk
Google

Walmart's Under-the-Radar Data Coup: VIZIO Members Public

In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.

Travis Lusk
Travis Lusk
CTV

Resource: How ACR Works Members Public

Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.

Travis Lusk
Travis Lusk
Tech

CTV: $20B Faith-based marketplace Members Public

The billions spent with little measurement to prove it.

Travis Lusk
Travis Lusk
CTV

CTV: The "walled" livingroom Members Public

Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.

Travis Lusk
Travis Lusk
CTV

Part 2: CTV deep dive Members Public

The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.

Travis Lusk
Travis Lusk
CTV

Part 1: CTV market deep dive Members Public

The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current state of CTV for newbies and experts alike.

Travis Lusk
Travis Lusk
CTV