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Agency Rollups: Ok, now what?
News · members

Agency Rollups: Ok, now what?

Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.

News: Brand's $4 Billion Blindspot
News · Featured members

News: Brand's $4 Billion Blindspot

Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.

Programmatic

9 posts
Google AdX: Video disruption looming?
Google · members

Google AdX: Video disruption looming?

In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.

Google

8 posts
Monetizing AI Overviews
Google · members

Monetizing AI Overviews

Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?

Spaghetti Footballs of Antitrust
Google ·

Spaghetti Footballs of Antitrust

If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.

Google AdX: Video disruption looming?
Google · members

Google AdX: Video disruption looming?

In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.

Resource: How ACR Works
Tech · members

Resource: How ACR Works

Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.

Measurement

7 posts

Waste

4 posts
Digital Plague Draining Ad Budgets
Waste · members

Digital Plague Draining Ad Budgets

Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.

Events

18 posts

Latest

Agency Rollups: Ok, now what?
News · Featured members

Agency Rollups: Ok, now what?

Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.

Monetizing AI Overviews
Google · members

Monetizing AI Overviews

Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?