This week, Buzzfeed published an exposé alleging that 301 Digital Media may have been involved in a scam designed to syphon off digital media ad dollars.
Multi Touch Attribution: A Collective Insanity
MTA and last click are incredibly broken religions of marketing online. The most frustrating part is that everyone (yes, everyone) knows that it is broken, yet we keep using it.
Owning Intent and FOMO
Combined, Google and Facebook represent 57.6% of every digital dollar spent. Think about that for a second. Almost 60 cents of every digital dollar spent end up in the pockets of just two companies. How on earth is that possible?
"Live" commercials during Super Bowl LI? Sigh.
A live commercial spot during Super Bowl LI. The most innovative thing to happen in broadcast television sports advertising. Yawn.
Spotify, you nailed it!
At a time when outdoor advertising couldn't get any more irrelevant, comes along and renews your faith in outdoor marketing.
There's no such thing as $10/cpm preroll
Stop. Just stop it. Do you really know what you're buying when you spend that $10? How much is actually going toward the media? You'd be shocked.
Supply & Demand 101: Fraud vs Real
If you were to snap your fingers and eliminate billions of fraudulent impressions from the ecosystem every day, that would be a good thing, right? Depends who you ask.
Gary Vaynerchuk, the ever outspoken entrepreneur and media evangelist, delivers some of the most impactful keynotes you'll ever see in our industry.
What is the definition of a CPC campaign?
Definitions and background for the IAB standard for viewable ad impressions.
In media speak, what does the term CPA mean?
In media speak, what does term CPM mean?