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Marketing intelligence for the world's top brands.
By Travis Lusk · Launched a year ago
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CTV: The "walled" livingroom
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.
Oct 26, 2021
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Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
Sep 15, 2021
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2022: Consolidation-palooza
Prediction for the 2022 digital media and adtech landscape
Jan 1
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Resource: The Adtech Stack
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Apr 6, 2021
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2022: Consolidation-palooza
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2021: Customer Data is Gold
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Part 2: CTV deep dive
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Resource: The Adtech Stack
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Location, location, location
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Offline Reporting is for Chumps
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Part 2: Customer Data Gold
The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
Mar 23, 2021
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A word about Google
Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.
Mar 9, 2021
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New Ad Agency, New Ad Tech?
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making…
Mar 2, 2021
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Part 2: CTV deep dive
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Feb 23, 2021
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Part 1: CTV market deep dive
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current…
Feb 16, 2021
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This is Clickbait
Marketers keep buying it even though the results are questionable.
Feb 9, 2021
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Shoppers are the Product Too
Shoppers are more than just buyers of products. Sometimes they ARE the product. 2021 may be the retailer-owned marketing platform renaissance.
Feb 2, 2021
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Location, location, location
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
Jan 26, 2021
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Most popular
2022: Consolidation-palooza
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2021: Customer Data is Gold
1
Comment
Part 2: CTV deep dive
Comment
Resource: The Adtech Stack
Comment
Location, location, location
1
Comment
Offline Reporting is for Chumps
1
Comment
See all popular
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