Apple has set out to protect the privacy of its Safari browser users by deploying a new piece of technology called ITP (Intelligent Tracking Protection). What’s the point? What’s the impact?
Your attribution models are f’ed. How is no one paying attention to this?
Ad fraud is back in the news…only this time…the feds are on the case!
IPT 2.0 is Apple’s latest missionary work to protect consumer privacy. Oh, and it is complete bullshit.
Not a shock that open web display units can outperform Facebook.
Like all of us, you have always wished for the ability to chat with a brand from within the banner ads you see on every website you visit, right? Right?! Real-time conversations with chatbots in display units has finally arrived…wait, where you going? Come back!
MTA and last click are incredibly broken religions of marketing online. The most frustrating part is that everyone (yes, everyone) knows that it is broken, yet we keep using it.
Combined, Google and Facebook represent 57.6% of every digital dollar spent. Think about that for a second. Almost 60 cents of every digital dollar spent end up in the pockets of just two companies. How on earth is that possible?
A live commercial spot during Super Bowl LI. The most innovative thing to happen in broadcast television sports advertising. Yawn.
At a time when outdoor advertising couldn't get any more irrelevant, comes along and renews your faith in outdoor marketing.
Stop. Just stop it. Do you really know what you're buying when you spend that $10? How much is actually going toward the media? You'd be shocked.
If you were to snap your fingers and eliminate billions of fraudulent impressions from the ecosystem every day, that would be a good thing, right? Depends who you ask.
Gary Vaynerchuk, the ever outspoken entrepreneur and media evangelist, delivers some of the most impactful keynotes you'll ever see in our industry.
What is the definition of a CPC campaign?
Definitions and background for the IAB standard for viewable ad impressions.
In media speak, what does the term CPA mean?
In media speak, what does term CPM mean?