News: Brand's $4 Billion Blindspot Members Public

Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.

Travis Lusk
Travis Lusk
News

Spaghetti Footballs of Antitrust Members Public

If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.

Travis Lusk
Travis Lusk
Google

Alert: Systemic Brand Safety Failure Members Public

The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.

Travis Lusk
Travis Lusk
Waste

Monopolist Members Public

Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."

Travis Lusk
Travis Lusk
Google

🚀 NEW: Video Market Report Members Public

The video rocket ship has already taken off. The growth is mostly well deserved. However, causes for concern subtly litter the IAB's latest report.

Travis Lusk
Travis Lusk

🔥Hot Take: ROAS is a conflict of interest Members Public

It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.

Travis Lusk
Travis Lusk
Measurement

ANA: Transparency Report (Again) Members Public

The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?

Travis Lusk
Travis Lusk
Events

Cookies: Stay of Execution Members Public

Google's cookie jar remains stubbornly full as they hit 'snooze' on privacy changes...yet again. Why digital advertisers are more 'wait watchers' than 'weight watchers.'

Travis Lusk
Travis Lusk
Google