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I'm clocking two kinds of advertising executives right now: Ones who treat AI like a procurement decision, and the ones treating it like a leadership test. One buys tools. The other is builds teams that know how to use them.
Classic programmatic media is a great education. Real career growth in ad tech right now is agentic, and the people who get in early on both sides of that transition will be hard to replace.
You cannot automate a decade of being trustworthy. You can't prompt your way to someone wanting to work with you for the next year.
I'm clocking two kinds of advertising executives right now: Ones who treat AI like a procurement decision, and the ones treating it like a leadership test. One buys tools. The other is builds teams that know how to use them.
Classic programmatic media is a great education. Real career growth in ad tech right now is agentic, and the people who get in early on both sides of that transition will be hard to replace.
You cannot automate a decade of being trustworthy. You can't prompt your way to someone wanting to work with you for the next year.
Phoebe Gates, daughter of Bill and Melinda Gates, is in the press lately for an alleged "Cookie stuffing" operation. If charged and convicted, penalties could include actual jail time. Do you know how it works?
The ad tech sales season is wrapping up for 2026. AI dominated everything the market responded to this year, and it was the most predictable trend ever. All we had to do was pay attention to what the agencies were asking.
Can RAMP still be independent if it is owned by a major holding company? {insert awkward silence here}
Supply is outpacing demand. Scarcity has collapsed into sports. And the most useful phrase in the market right now isn't volume or price. It's "the shape of the deal."
Prebid now owns the sell-side agent code for AdCP. A natural outcome that I think all of us expected to see.
If you feel like your brand is in an AI adoption doom-loop where nothing is meaningfully taking hold, reframe the challenge. You do not have a technology problem, you just lack brand knowledge architecture.
None of the most famous SaaS sales frameworks hit the mark when it comes to ad tech sales. I've been trained on dozens of them. They each have some great ideas, but nothing that pulls it all together. Until now. The FvF Framework is a mashup of the best sales frameworks for ad tech sellers.
Over the past few weeks, I've been thinking about "focus" for 2026. What do I want to focus ADLINGO on next year? What deserves more attention and coverage, and what deserves less? What tech deserves immediate attention, and what can we afford to set aside for now?
Clearly, the advertising agencies are consolidating. Hard. Every couple of weeks we see new headlinges about workforce optimization and efficiencies. The "Rule of Three" is what's next.
