News
News: Brand's $4 Billion Blindspot Paid Members Public
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
Walmart's Under-the-Radar Data Coup: VIZIO Paid Members Public
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
