Do not pivot to programmatic
Classic programmatic media is a great education. Real career growth in ad tech right now is agentic, and the people who get in early on both sides of that transition will be hard to replace.
News
Latest
News
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Could Bill Gates daughter face prison time for cookie stuffing?
Phoebe Gates, daughter of Bill and Melinda Gates, is in the press lately for an alleged "Cookie stuffing" operation. If charged and convicted, penalties could include actual jail time. Do you know how it works?
News
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Why the most profitable agency of 2026 will fit in a coffee shop
Clearly, the advertising agencies are consolidating. Hard. Every couple of weeks we see new headlinges about workforce optimization and efficiencies. The "Rule of Three" is what's next.
News
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Public media dies in 6 weeks
Every one of us in commercial media has benefited from PBS and NPR. If we let them die on our watch, we're complicit in destroying the best of what American media can be.
News
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Did the FTC just hand agencies the perfect excuse?
What the FTC designed as protection for news publishers could become their financial ruin. The documentation burdens and compliance risks associated with the consent order create perverse incentives for agencies to avoid news altogether.
Google
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Google Monopoly for the CMO
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
But the ads served, right?
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
News
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TikTok Ban for Advertisers
TikTok goes dark tomorrow for at least one day. Here are the questions you need to ask and the moves you need to make today. Your Saturday evening action items await.
News
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Agency Rollups: Ok, now what?
Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.
CTV
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Walmart's Under-the-Radar Data Coup: VIZIO
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.