News: Brand's $4 Billion Blindspot
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
Read next
Do not pivot to programmatic
Classic programmatic media is a great education. Real career growth in ad tech right now is agentic, and the people who get in early on both sides of that transition will be hard to replace.
Could Bill Gates daughter face prison time for cookie stuffing?
Phoebe Gates, daughter of Bill and Melinda Gates, is in the press lately for an alleged "Cookie stuffing" operation. If charged and convicted, penalties could include actual jail time. Do you know how it works?
Why the most profitable agency of 2026 will fit in a coffee shop
Clearly, the advertising agencies are consolidating. Hard. Every couple of weeks we see new headlinges about workforce optimization and efficiencies. The "Rule of Three" is what's next.