Google

Spaghetti Footballs of Antitrust Members Public

If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.

Travis Lusk
Travis Lusk
Google

Monopolist Members Public

Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."

Travis Lusk
Travis Lusk
Google

Cookies: Stay of Execution Members Public

Google's cookie jar remains stubbornly full as they hit 'snooze' on privacy changes...yet again. Why digital advertisers are more 'wait watchers' than 'weight watchers.'

Travis Lusk
Travis Lusk
Google

Google AdX: Video disruption looming? Members Public

In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.

Travis Lusk
Travis Lusk
Google

DOA: Privacy Sandbox Members Public

Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.

Travis Lusk
Travis Lusk
Privacy

A word about Google Members Public

Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.

Travis Lusk
Travis Lusk
Google