The TikTok ban kicks in tomorrow. I don't think anyone, myself included, thought this would actually come to pass. Even though today is Saturday, let's discuss what matters to advertisers and agencies this weekend.
At the time of this publication, President-Elect Trump says he is inclined to delay the ban for 90 days when he takes office on Monday. However, there was no firm commitment.
If I were a major TikTok marketer, here are the moves I would make. Today.
⚡ Quick Context
The Supreme Court upheld the ban legislation, TikTok goes dark tomorrow (January 19). Yes, this is happening at least for 24 hours.
📋 Your immediate to-do list
Campaign Status Check
- Pull a report of all active and scheduled campaigns. It sounds like, at least for the time being, that if the app goes dark, you will still be able to log in and access reporting for the time being. But don't bank on it.
- Screenshot your dashboards (trust me on this one)
- Document your current performance metrics
- Download any first-party data you can access
