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CTV · Apr 22, 2026

The 2026 upfront runs on shape, not size

Supply is outpacing demand. Scarcity has collapsed into sports. And the most useful phrase in the market right now isn't volume or price. It's "the shape of the deal."

Travis Lusk

Google · Mar 27, 2024

Google AdX: Video disruption looming?

In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.

Travis Lusk

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The 2026 upfront runs on shape, not size

Google AdX: Video disruption looming?