Retail Media
POV: Retail Media Guidelines Paid Members Public
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
Amazonian AI Paid Members Public
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
Deja Vu: A Hard Look at Retail Media Networks Paid Members Public
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
Big Business: Paid Search Ads on E-Commerce Websites Paid Members Public
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
