Big Business: Paid Search Ads on E-Commerce Websites

A blurring of the lines between digital and shopper marketing with massive profits for retailers.

Travis Lusk
Travis Lusk

What's one of the sneaky huge marketing businesses you've probably read least about? Paid search on e-commerce websites.

For the uninitiated, you can buy paid search ads on retailer websites just like you can on Google and Bing. Only in this case, you're paying to have your actual product listing at the top of the SERPS on the very site where the user can buy the item.

Marketers advertising with paid search ads on e-commerce websites have a wide variety of advertising options to choose from. They can use keywords, product or service categories, local targeting, and more to reach the right customer about to purchase something in a category.

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