Resource: How ACR Works

Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.

Travis Lusk
Travis Lusk

Automatic Content Recognition (ACR)

Automatic Content Recognition (ACR) is a technology integrated into smart TVs that identifies content played on the screen, such as TV shows, movies, and advertisements. ACR works by capturing audio or visual signals from the content and matching them with a library of known content to identify what is being watched.

WTF is automatic content recognition?
A growing amount of TV viewership data is being accumulated via called automatic content recognition, used by companies including LG, Roku, Samsung and Vizio.

How ACR Works

There are two primary methods of ACR:

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