AI: What we owe the team
I'm clocking two kinds of advertising executives right now: Ones who treat AI like a procurement decision, and the ones treating it like a leadership test. One buys tools. The other builds teams that know how to use them.
Ad Tech Careers
Career advice for people who work in ad tech and agencies. Sales frameworks, job market analysis and the skills that keep their value as AI takes over the routine work.
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Do not pivot to programmatic
Classic programmatic media is a great education. Real career growth in ad tech right now is agentic, and the people who get in early on both sides of that transition will be hard to replace.
The skills that survive
You cannot automate a decade of being trustworthy. You can't prompt your way to someone wanting to work with you for the next year.
The Great Rebalancing: A Job Seeker's Guide
15,000+ agency jobs are gone. The legacy publishers are hemorrhaging. Yet the demand for marketing hasn't dropped. It just moved. So, where to point your career?
Undergrads: Traditional agency career paths are a financial dead end, and what to do instead
Agencies spent $1B on AI, fired 15,000 people, and entry-level workers spend 70% of income on rent. Smart marketing students are skipping agencies for brands: 30% higher pay, better hours, and jobs that won't vanish before your loans are paid.