IAB ALM: AI and Privacy Palooza Paid Members Public
“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”
Deja Vu: A Hard Look at Retail Media Networks Paid Members Public
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
It's a Trap: Guaranteed Performance Paid Members Public
I'm not saying it is a trap. But it is a trap.
What conflict of interest? 👀 Paid Members Public
The media industry is fraught with conflicts of interest and ethical dilemmas. From rubber-stamped certifications to marketers' willful blindness, the challenges are deeply rooted and pervasive.
That's not measurement Paid Members Public
Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much larger.
Guide: How Much Does Programmatic Really Cost? Paid Members Public
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media Paid Members Public
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
Per my last email... Paid Members Public
We're still down in Phoenix, AZ with a large contingent of the ad industry's media and finance teams. So no, you won't be getting a copy of your signed scope of work this week.
