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Pioneering New Retail Experiences in a Fast-Changing World
ADLINGO's notes from sessions at Groceryshop 2024.
Building Loyalty in an Era of Fickle Shoppers and Unified Commerce
ALINGO's notes from sessions at Groceryshop 2024.
News: Brand's $4 Billion Blindspot
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
Spaghetti Footballs of Antitrust
If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.
Alert: Systemic Brand Safety Failure
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Monopolist
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."