The authorized seller list for programmatic inventory. Publishers declare which companies are allowed to sell on their behalf. Simple concept. Messy reality: publishers forget to update it, some copy-pasted from a file that was already wrong, and unauthorized sellers still move inventory they have no rights to. The tool exists. Discipline in using it is another matter.
Ad tech glossary
Ads.txt
Technical definition
A text file placed on publishers' web servers that lists all authorized sellers of their digital inventory, helping to prevent unauthorized or misrepresented inventory sales.
The ADLINGO translation
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
