The base unit of digital media pricing. A $10 CPM means you pay $10 for every thousand times your ad is served. Simple enough. The complexity is in what counts as a served impression, whether it was viewable, and whether a human saw it. The CPM is just the price; the value behind it varies considerably.
Ad tech glossary
CPM (Cost Per Mille)
Technical definition
The cost an advertiser pays per thousand impressions of their ad.
The ADLINGO translation
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
