Preventing the same person from seeing your ad six times across six devices because your frequency cap was set at the device level, not the person level. It requires a device graph or identity solution to work. Without one, you are capping impressions, not exposures. The experience on the other end of your "optimized" campaign is someone who has memorized your tagline and hates you for it.
Ad tech glossary
Cross-Device Suppression
Technical definition
Coordinated frequency management across multiple devices and platforms to prevent oversaturation at the user level.
The ADLINGO translation
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
