A tamper-evident seal on the bid request. If someone modifies the inventory data in transit, the cryptographic signature breaks and you know it. The theory is solid. Adoption is the problem. Ads.cert works when everyone in the chain implements it, and not everyone has.
Ad tech glossary
Ads.cert
Technical definition
A cryptographic security specification that enables authentication of bid request information throughout the supply chain.
The ADLINGO translation
Get the full Mega Glossary as a PDF
Nearly 200 ad tech terms, translated. Plus the ADLINGO newsletter to your inbox. Free.
Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
