A single database for your customer data, built to actually connect with the rest of your marketing stack. The CRM holds history. The CDP activates it. The pitch is unified identity across channels. The reality is a long data integration project before you get there. Anyone who says their CDP perfectly unifies all their data has probably not finished the implementation yet.
Ad tech glossary
CDP (Customer Data Platform)
Technical definition
A unified, persistent database that creates a single customer profile from multiple data sources and makes this data accessible to other marketing systems.
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
