A supply path where every company in the chain has proven it is who it says it is. Not aspirationally. Verifiably. Ads.txt, sellers.json, and ads.cert are the plumbing. When all three are properly implemented, you can trace inventory from impression back to publisher. Most supply chains are not fully authenticated. That gap is where the arbitrage lives.
Ad tech glossary
Authenticated Supply Chain
Technical definition
A programmatic supply path where every participant is verified and their role in the transaction is documented and validated.
The ADLINGO translation
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
