Everything happening underneath the clearing price you see on the invoice. Floor prices, bid shading, timeout behavior, auction type, second-price legacy math running inside nominally first-price systems. None of it is visible by default. All of it affects what you pay and whether you win. Understanding auction mechanics is the difference between a trader and someone who just submits bids.
Ad tech glossary
Auction Dynamics
Technical definition
The collection of factors and behaviors that influence how programmatic auctions function, including pricing mechanisms, timeout settings, and bidding strategies.
The ADLINGO translation
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
