Cross-Device Suppression
Coordinated frequency management across multiple devices and platforms to prevent oversaturation at the user level.
Programmatic
Latest
DCO (Dynamic Creative Optimization)
Technology that automatically generates and optimizes personalized ad creative based on data about the viewer, context, or both.
Deal ID
A unique identifier that enables buyers and sellers to find each other in the open auction environment and execute pre-negotiated deals.
Demand Path Optimization (DPO)
The process of analyzing and optimizing the path between advertisers and publishers to reduce waste and improve efficiency in programmatic advertising.
Device Graph
A mapping of relationships between different devices owned by the same household or user, used for cross-screen targeting and measurement.
Direct Seller Declaration
A specific designation in transparency files indicating that a seller has a direct relationship with the publisher rather than operating as an intermediary.
DMP (Data Management Platform)
A platform that collects, organizes, and activates first-, second-, and third-party audience data for digital marketing.
DSP (Demand Side Platform)
Software platform that allows advertisers to buy digital ad inventory across multiple exchanges through a single interface.
First-Party Data
Data that a company collects directly from its customers or audience through owned channels and platforms.
First-Price Auction
An auction model where the winning bidder pays exactly what they bid, as opposed to the second-price model where they pay just above the second-highest bid.
Floor Price
The minimum price a publisher will accept for their ad inventory in programmatic auctions.
Frequency Capping
A restriction placed on the number of times an ad is shown to a unique user within a specified time period.