Data you collected directly from people who interacted with your brand. Website visits, purchase history, email engagement, CRM records. You own it. You control it. And with third-party cookies blocked in Safari and Firefox and limited by consent rules everywhere else, it's the most durable signal you have for targeting and measurement. The gap most advertisers are discovering: they've been collecting data for years but didn't build the infrastructure to actually activate it. Collection and activation are different problems.
Ad tech glossary
First-Party Data
Technical definition
Data that a company collects directly from its customers or audience through owned channels and platforms.
The ADLINGO translation
Get the full Mega Glossary as a PDF
Nearly 200 ad tech terms, translated. Plus the ADLINGO newsletter to your inbox. Free.
Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
