The setting that prevents your campaign from becoming a harassment campaign. Without it, programmatic will serve the same creative to the same person until they develop a personal grievance against your brand. The challenge in CTV and cross-device environments is that caps are often set at the device level, not the person level. One person, four devices, four separate frequency caps. The math does not work in your favor.
Ad tech glossary
Frequency Capping
Technical definition
A restriction placed on the number of times an ad is shown to a unique user within a specified time period.
The ADLINGO translation
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
