The price below which a publisher will not sell. Set it too low and you leave money on the table. Set it too high and impressions go unfilled. Publishers use dynamic floors now, adjusting in real time based on demand signals. The floor you see in a deal negotiation and the floor actually running in the auction are not always the same number. Ask.
Ad tech glossary
Floor Price
Technical definition
The minimum price a publisher will accept for their ad inventory in programmatic auctions.
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
