The software buyers use to bid on programmatic inventory across exchanges, SSPs, and deal marketplaces from a single interface. Budget, targeting, creative, and bid strategy all live here. The DSP also provides the reporting. What it doesn't provide is full visibility into how the auction actually worked, which fees were taken upstream, or exactly where the ad ran. That transparency gap is the reason SPO and supply path audits exist.
Ad tech glossary
DSP (Demand Side Platform)
Technical definition
Software platform that allows advertisers to buy digital ad inventory across multiple exchanges through a single interface.
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
