Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.
“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
I'm not saying it is a trap. But it is a trap.
Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much larger.
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
