Deja Vu: A Hard Look at Retail Media Networks
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
Travis Lusk
Travis Lusk, a writer for ADLINGO.org, with 19 years of experience in marketing and advertising transformation.
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Chumboxes, Failed Currency, and the🐐
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
