The operational work of getting a campaign live and keeping it running correctly. Creative upload, tag generation, targeting configuration, flight date setting, QA, and ongoing monitoring. When trafficking is done well, nobody notices. When it's done poorly, ads run in the wrong geo, creatives serve after flight end dates, and frequency caps don't work. The role has been partially automated, but the judgment layer, knowing what to check and when, hasn't been.
Ad tech glossary
Trafficking
Technical definition
The process of implementing and managing digital advertising campaigns, including upload, testing, and monitoring of creative assets and campaign settings.
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