Cutting the number of paths between your DSP and the publisher down to the ones that are actually worth using. Every redundant hop takes a fee. Every opaque intermediary adds fraud risk. SPO maps your spend across supply paths, identifies where the same impression is being duplicated across SSPs, and redirects budget toward paths where the publisher relationship is direct and the fees are disclosed. Most programmatic buyers have never done a formal SPO audit. Most are overpaying as a result.
Ad tech glossary
Supply Path Optimization (SPO)
Technical definition
The process of analyzing and optimizing programmatic supply paths to reduce redundancy, improve transparency, and maximize cost efficiency in the bid stream.
The ADLINGO translation
Get the full Mega Glossary as a PDF
Nearly 200 ad tech terms, translated. Plus the ADLINGO newsletter to your inbox. Free.
Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
