The shared rules for how every participant in the programmatic supply chain is supposed to declare themselves. Ads.txt, sellers.json, and the Supply Chain Object are all outputs of this work. The standards exist. Adoption is uneven. The buyers who actually enforce them tend to find things the others miss.
Ad tech glossary
Supply Chain Transparency (SCT) Standards
Technical definition
Industry-agreed protocols and specifications for documenting and sharing information about all participants in programmatic transactions.
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
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