Bundled PMP deals, grouped by audience or content theme rather than negotiated site by site. A publisher or SSP assembles the package. You buy access to the bundle at an agreed floor price. The efficiency is real: one deal ID instead of twenty. The due diligence question is what is actually in the bundle. "Premium" is self-reported. Ask for the site list and run it against your brand safety standards before you activate.
Ad tech glossary
PMPs (Private Marketplace Packages)
Technical definition
Curated bundles of premium inventory made available to select buyers through private marketplace deals, often themed around specific audiences or content types.
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
