A direct deal with programmatic delivery. You negotiate price and volume directly with the publisher. The inventory is reserved for you. It delivers through your DSP with programmatic targeting and reporting. You get the control of a direct buy and the workflow of programmatic. The trade-off is that you are committed to the volume whether you fill it or not. Know your reach before you guarantee it.
Ad tech glossary
PG (Programmatic Guaranteed)
Technical definition
An automated reservation-based buying method where publisher and advertiser agree to a fixed price and guaranteed volume delivered through programmatic pipes.
The ADLINGO translation
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
