The group responsible for maintaining the shared language of programmatic advertising. It is a standards body, which means progress moves at the speed of consensus. That is slower than any individual participant wants and faster than nothing, which is the alternative.
Ad tech glossary
OpenRTB Working Group
Technical definition
A collaborative industry group that develops and maintains the OpenRTB protocol specifications for programmatic advertising.
The ADLINGO translation
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Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
