Expanding your reach by finding people who share attributes with your best customers. You seed the model with a high-value first-party segment. The algorithm finds users with similar signals across the broader population. The quality of the output depends entirely on the quality of the seed. A weak seed produces a large, unfocused audience. A strong seed produces a smaller, more precise one. Resist the temptation to expand the seed to hit reach targets.
Ad tech glossary
Look-alike Modeling
Technical definition
Using data analytics to identify and target audiences that share characteristics with existing high-value customers.
The ADLINGO translation
Get the full Mega Glossary as a PDF
Nearly 200 ad tech terms, translated. Plus the ADLINGO newsletter to your inbox. Free.
Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
