I’ve been writing and speaking about the upcoming cookie apocalypse for well over a year. In the meantime, walled gardens have been popping up everywhere marketers turn. Ok, maybe they haven’t exactly been “popping up.” Most of the companies that might seem like new walled garde…
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if makin…
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the curren…
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