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And other ways to artificially increase audience.
Prediction for the 2022 digital media and adtech landscape
The billions spent with little measurement to prove it.
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Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.

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A blurring of the lines between digital and shopper marketing with massive profits for retailers.
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making…
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current…
Marketers keep buying it even though the results are questionable.
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AdLingo

Marketing intelligence for the world's top brands.
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