AdLingo

Based in New York City, AdLingo aims to explain both the complex and silly issues in the advertising industry. Join us for some clear, direct talk.

All in Terminology

Nov 23
Nov 23 What is a CPC?

What is the definition of a CPC campaign?

Nov 23
Nov 23 What is the definition of a viewable ad impression?

Definitions and background for the IAB standard for viewable ad impressions.

Nov 23
Nov 23 What is a CPA?

In media speak, what does the term CPA mean?

Nov 23
Nov 23 What is a CPM?

In media speak, what does term CPM mean?