This is Clickbait

Well, you clicked this story anyway. You blew it! (Just kidding)

This week's AdLingo covers the detrimental impact of Clickbait on performance media campaigns. This week, we get in the weeds a bit. Time to get nerdy.

Historians have proven that clickbait was the first invention built on top of the internet. (No, they did not.)

Ok, fine. However, clickbait has been around basically since the beginning. Even before the content monetization methods we know and love today existed, humans were addicted to internet metrics.

Stop and think about it, your brain literally gives you a shot of dopamine when your metrics tick up.