AdLingo

Share this post

What is a CPM?

www.adlingo.org

Discover more from AdLingo

The Ultimate Playbook: Elite digital advertising insights for today's pioneering brands.
Continue reading
Sign in

What is a CPM?

Travis Lusk
Nov 23, 2016
Share this post

What is a CPM?

www.adlingo.org
Share

In media, a CPM is a unit of cost measurement meaning "cost-per-thousand." The M is the Roman numeral meaning 1,000.

In digital media, you will see orders and rare cards priced on a CPM.

For example, a $4/CPM display order means you are paying $4 for every 1,000 ad impressions served.

Therefore, a campaign of 22,000,000 impressions at a $4/CPM will cost you $88,000 total.

See the handy Clickz CPM calculator.

Share this post

What is a CPM?

www.adlingo.org
Share
Next
Comments
Top
New
Community

No posts

Ready for more?

© 2023 Travis Lusk
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing