POV: Retail Media Guidelines Paid Members Public
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
DOA: Privacy Sandbox Paid Members Public
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
Amazonian AI Paid Members Public
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
My notes from IAB ALM 2024 Paid Members Public
Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.
IAB ALM: AI and Privacy Palooza Paid Members Public
“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”
Deja Vu: A Hard Look at Retail Media Networks Paid Members Public
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
It's a Trap: Guaranteed Performance Paid Members Public
I'm not saying it is a trap. But it is a trap.
What conflict of interest? 👀 Paid Members Public
The media industry is fraught with conflicts of interest and ethical dilemmas. From rubber-stamped certifications to marketers' willful blindness, the challenges are deeply rooted and pervasive.