POV: Retail Media Guidelines Members Public

The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.

Travis Lusk
Travis Lusk
Retail Media

DOA: Privacy Sandbox Members Public

Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.

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Travis Lusk
Privacy

Amazonian AI Members Public

Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.

Travis Lusk
Travis Lusk
Retail Media

My notes from IAB ALM 2024 Members Public

Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.

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Travis Lusk
Events

IAB ALM: AI and Privacy Palooza Members Public

“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”

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Travis Lusk
Events

Deja Vu: A Hard Look at Retail Media Networks Members Public

Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.

Travis Lusk
Travis Lusk
Retail Media

It's a Trap: Guaranteed Performance Members Public

I'm not saying it is a trap. But it is a trap.

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Travis Lusk
Programmatic

What conflict of interest? 👀 Members Public

The media industry is fraught with conflicts of interest and ethical dilemmas. From rubber-stamped certifications to marketers' willful blindness, the challenges are deeply rooted and pervasive.

Travis Lusk
Travis Lusk