In media, a CPM is a unit of cost measurement meaning "cost-per-thousand." The M is the Roman numeral meaning 1,000.
In digital media, you will see orders and rare cards priced on a CPM.
For example, a $4/CPM display order means you are paying $4 for every 1,000 ad impressions served.
Therefore, a campaign of 22,000,000 impressions at a $4/CPM will cost you $88,000 total.
See the handy Clickz CPM calculator.
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
